Redefining retail via sale socialization

Redefining retail: Socialization of the sale via customer’s mobile device or integrated POS will become a promotional vehicle. Imagine a Facebook post “Jane just got the new Avacado Herbal Essences shampoo in Shoppers Drug Mart on Bedford Hwy & Hammonds Plains”. Why would Jane do that? It will all tie to an integrated shopping experience, in-store discounts, and a loyalty program.

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