Redefining retail via new loyalty. Loyalty used to be a program where a PVC card gives customer points for future benefits. Our wallets were filled with them. New loyalty connects a person through mobile and provides far more than points. It tells a story of the brand, informs about products, alerts about sales, and attracts retail visits with coupons. To the customer, the shift is to a better 2-way conversation. To a retailer, the shift is to data-driven business decisions.