Redefining retail via digital branding

Redefining retail via digital branding: Entry for new brands are now as easy as registering a domain name. Digital brand market is completely over-saturated. With so much noise even well established brands suffer from poor share of voice, especially on social media. Result? Now more than ever brands are communicated through people like their leaders instead of company and product names. Retailers the same become more known for their people, not the sign in front of the building.

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