Famous BBT Misquotes: Ah, mobility – thou art a heartless bitch.
Explanation: Shift to mobile has already proven to be a heartless force in banking. Users are totally abandoning branches, ATMs, and phone banking in favour of the ultra-convenient mobile experience. Few mobile banking presences actually include marketing messages or customer conversion tools. This shift is visible and profound. Guess what, no matter what industry you’re in the same shift is upon you and it will take no prisoners.