Canada Anti-Spam Law Infographic

Are you ready for Canada’s new Anti-Spam Law / CASL? Will you be compliant for July 1st, 2014? Canadian marketing industry is addicted to SPAM. CRTC prescribed CASL as a cure. Faced with a threat of the largest Privacy related penalties in world, many marketers are swallowing the expensive pill and becoming compliant. The trick…

Seeing through Search Marketing identity crisis

Search Marketing is experiencing a personality crisis. Two siblings are wrestling for dominance. The first is a purely tactical approach used for running a search optimized campaign. The second is based on older SEO best practices, focusing on website optimization to create high organic search results. This post is here to settle the score with…

Holistic Approach to SEO

You have a new website. That’s great but can people find it? Google search does not work the way a phone book does. Search engines are based on sophisticated algorithms and being listed at the top of search results is a complex task, further influenced by how a website is built and the type of…

Redefining retail via digital branding

Redefining retail via digital branding: Entry for new brands are now as easy as registering a domain name. Digital brand market is completely over-saturated. With so much noise even well established brands suffer from poor share of voice, especially on social media. Result? Now more than ever brands are communicated through people like their leaders…

Redefining retail via new loyalty

Redefining retail via new loyalty. Loyalty used to be a program where a PVC card gives customer points for future benefits. Our wallets were filled with them. New loyalty connects a person through mobile and provides far more than points. It tells a story of the brand, informs about products, alerts about sales, and attracts…