Seeing through Search Marketing identity crisis

Search Marketing is experiencing a personality crisis. Two siblings are wrestling for dominance. The first is a purely tactical approach used for running a search optimized campaign. The second is based on older SEO best practices, focusing on website optimization to create high organic search results. This post is here to settle the score with the only verdict I’m comfortable making, one where the customer wins. Tactical Campaign SEM Here is a typical magical recipe: Figure out what your optimal campaign search keywords are. Create custom campaign landing pages and strategically optimize them for your keywords. Create YouTube videos to … Continue reading Seeing through Search Marketing identity crisis

Redefining retail via digital branding

Redefining retail via digital branding: Entry for new brands are now as easy as registering a domain name. Digital brand market is completely over-saturated. With so much noise even well established brands suffer from poor share of voice, especially on social media. Result? Now more than ever brands are communicated through people like their leaders instead of company and product names. Retailers the same become more known for their people, not the sign in front of the building. Continue reading Redefining retail via digital branding

Redefining retail via new loyalty

Redefining retail via new loyalty. Loyalty used to be a program where a PVC card gives customer points for future benefits. Our wallets were filled with them. New loyalty connects a person through mobile and provides far more than points. It tells a story of the brand, informs about products, alerts about sales, and attracts retail visits with coupons. To the customer, the shift is to a better 2-way conversation. To a retailer, the shift is to data-driven business decisions. Continue reading Redefining retail via new loyalty