The Google Non-Conspiracy Theory

Just for a minute I want you to imagine that your identity cannot be described through your name or home address or email address or phone number or any bank cards. Imagine you can only be identified through some random numerical ID. Imagine everything you do on electronic devices as well as in physical world…

Famous BBT Misquotes – Mobility

Famous BBT Misquotes: Ah, mobility – thou art a heartless bitch. Explanation: Shift to mobile has already proven to be a heartless force in banking. Users are totally abandoning branches, ATMs, and phone banking in favour of the ultra-convenient mobile experience. Few mobile banking presences actually include marketing messages or customer conversion tools. This shift…

Famous BBT Misquotes – User Testing

“I’m not crazy. My mother had me user tested.” The Big Bang Theory misquoted Explanation: There is a difference, isn’t there? It’s a lot harder to rig user testing to our advantage, especially when testing complex functionality (or people). Users tell you how it is and you can’t hide what a user test video is…