Public Speaking Engagements:
Creating Truly Innovative Experiences
Halifax Pop Explosion Digital @ Atlantica Hotel / Oct. 23-25
Digital technology continues to grow at an astonishing rate. Our screens are getting smaller and smaller. The sheer number of device options is overwhelming. Consumer demand for device integration is about to explode. How do businesses and marketers keep pace and create new meaningful experiences to drive their message? Regardless of technologies like Google Glass, Apple iWatch, touchscreen windows, motion sensors, brain wave readers, and so much more… the principles of creating great innovative human experiences remain the same. Let’s review the art and the science of this process for businesses, marketers, and designers alike.
Guest Instructor at NSCAD
Covering Michael LeBlanc’s absence for Interactive Design course @ Oct. 31, Nov. 7 & Nov. 14.
Will be teaching on “Interface-less Design” aka how the principles of design, usability, user testing, and human behaviour can be applied to creating experiences for new generation of devices.
6 Forces and Skills Shaping Digital Re-Evolution
Nova Scotia College of Art and Design @ Oct. 4 @ 12:45-1:30pm
We are in the second stage of digital revolution. The new generation dreams and innovates solutions the old generation could not even imagine. They are creating completely new experiences. What forces are shaping this Digital Re-Evolution? What skills are needed to succeed in this future? What role should you play in this future? What will the third stage of digital evolution look like?
Beginner’s guide to surviving with social media crazed teens
Speak Up Nova Scotia Conference @ MSVU Halifax / August 17, 2013 @ 10:00 AM – 10:45 AM
Teens use social media platforms to build and maintain relationships. It’s not just a phase. It’s a fundamental change in how they relate and communicate. Laugh and cry as we explore this topic, share tips on how to use social media better, and further understand how this is shaping our future. Spoken from the heart and mind of a digital marketer, teacher, speaker, sociologist, and a parent of two social media crazed teenagers.
Digital Privacy in Canada
AIM 2013 @ WTCC Halifax / June 20, 2013 @ 11:15 AM – 12:00 Noon
Hosting a panel with David Fraser @ McInnes Cooper and Jon Blanchard @ Anonymous on Privacy in Canada specifically related to marketing in Atlantic Canada. We’ll provide a wide coverage of the topic from business obligations, to current trends, to technology limitations. Audience participation / questions are welcome.
Mobile Loyalty for Small Business
Halifax Chamber of Commerce / May 20, 2013 @ 12-1:30 PM
Smart phones are drastically changing how businesses can execute loyalty programs. Why would businesses want to crowd their customer’s busy wallets with another rewards card when mobile apps and modern POS solutions have integrated loyalty systems. Consumers no longer have to carry around multiple cards which can be cumbersome and confusing. With mobile technology, small businesses can run great inexpensive loyalty programs and get real customer insights to be more profitable without investing in AIRMILES or other expensive established reward program options.
Crowd-funding your new business
Halifax Chamber of Commerce / April 15, 2013 @ 12-1:30 PM
Looking to fund your great product idea or business extension? Going to your rich uncle or borrowing money from the bank against your house is no longer necessary. The digital age brings you tools like Kickstarter.com or Indiegogo.com which raise funds through a large number of small investments from friends, coworkers, and even strangers. More than money, you can meet people around the world that believe in your idea and want to support you. Sound too good to be true? I never said it was easy- you need to know the right way to do it and we can help you navigate.
Using social media to manage and motivate your team
Halifax Chamber of Commerce / March 25, 2013 @ 12-1:30 PM
Everybody is talking about Facebook and Twitter and how great it may be to reach your customers. But did you even think about using these tools to manage and motivate your work team? Posting work schedules, communicating product changes, staff training and tracking vacation are just a few of the things you can do easier and faster using social media. The best thing is your staff are already on social media. Find out how to make your and their work life easier.
Understanding the young digital customer
Halifax Chamber of Commerce / February 25, 2013 @ 12-1:30 PM
The world is changing. Our customers are evolving. There is so much noise about social media and mobile and Ecommerce. How to make sense of it all? Who is this digital customer? Are they even relevant to your business? The truth is not complicated or hidden. We will show you three simple truths that will guide you through all your marketing and sales decisions.
If you would like me to speak at your event or function, please comment here of contact me directly via LinkedIn, Twitter, or by leaving a reply below.